How To- Image Size

The best sizes for sharing images on social media
We’ve long been interested in the impact of social media images for engagement, retweets, clicks, and more. We found that tweets with images receive 150 percent more retweets than those without.

One of the big questions for me is how you get an engaging image to look its best when it’s in a stream, timeline, or News Feed?

What’s the best—and maybe even the easiest—way to go about it?

In general, here are the best sizes for sharing images on social media. (Click on any link here to jump to the details for a specific network.)

Facebook – 1,200 x 628

Twitter – 1,024 x 512

LinkedIn – 800 x 800

Google+ – 800 x 1,200

Pinterest – 735 x 1,102

Instagram – 1,200 x 1,200

Our two favorite image size templates that cover most networks
In experimenting with the fastest, easiest way to create images we know will work well in social media feeds, we came across a couple of image sizes that became our go-tos: one size for horizontal (landscape) images and one for vertical (portrait) images.

Horizontal (landscape) – 1,024 x 512
Vertical (portrait) – 800 x 1,200
Note: If you’d like to grab either of these as a Canva template, we’d love to make this easy for you. Click here for the horizontal template; click here for the vertical template.

One of the simplest ways we’ve found for creating the 1,024 x 512 pixel images is to use Pablo. You can create an image in under 30 seconds and share directly to Twitter, Facebook, and Buffer.

Private: How to image size

LinkedIn
Sharing images to Company Page or personal profile: 1,104 x 736 pixels
Sharing links with an image to Company Page or personal profile: 1,200 x 628 pixels

Facebook 
Sharing images: 1,200 x 628 pixels
Sharing links with an image: 1,200 x 628 pixels
Sharing Stories: 1,080 x 1,920 pixels*

Pinterest
Sharing images: 800 x 1,200 pixels

Instagram
Sharing square images: 1,080 x 1,080 pixels
Sharing horizontal images: 1,080 x 566 pixels
Sharing vertical images: 1,080 x 1,350 pixels
Sharing Stories: 1,080 x 1,920 pixels*

Twitter
Sharing a single image: 1,200 x 675 pixels
Sharing multiple images: 1,200 x 675 pixels
Sharing links with an image: 800 x 418 pixels

Google+
Sharing images or links with an image: 1,200 x 628 pixels

Snapchat
Sharing images: 1,080 x 1,920 pixels*